A marketing plan defines how an organisation is expecting to promote the existence of what it does to the most appropriate audience. Related to the fundamentals of the marketing mix, the plan should include all the activities that the organisation is planning to undertake to ensure that all stakeholders are aware of what steps are involved and their role in its implementation.

The MAPP Coach Marketing Planning kit draws on a huge range of theory and practice to enable your client to create an effective an appropriate marketing plan which can be easily implemented, adjusted and monitored.

Buy the MAPP Coach Marketing Planning kit now.


excluding VAT (£118.80 inc VAT)